The infographic at the right has hit my news feed quite a few times in the past year (larger version here).
Each time I see it, I’m flooded with thoughts and emotions… some good, some not so good.
For starters, we need to be careful with sweeping generalizations.
Behavioral trends can’t be ignored. When a substantial number of people in a demographic segment behave in a similar way or hold a similar belief, it’s worth a closer look, especially if you’re trying to persuade them.
But here are a few sweeping generalizations in this infographic that trouble me, especially for vibrant Retirepreneurs who want to build a thriving part-time biz:
- Geezer Image
The majority of my Facebook friends are Boomers and nobody looks like this. Really? That’s the image you picked to represent my generation?
- Born: <1963
This should read “Born: 1946 – 1964.” The way they capture this stat suggests that Boomers are the oldest people roaming the Earth. According to Pew Research, the generation before us, the Silent Generation, numbers at approximately 28 million and they’re still doing all kinds of amazing things.
- Only 4% deemed tech savvy?
Granted, at Casa Kastner, our Millennial sons often serve as tech support for Mom and Pop, but we’re pretty darned tech capable in our own right and always learning.
- Less adaptable? Less collaborative?
Boomers have reinvented nearly every life stage we’ve moved through. You can’t reinvent without a healthy dose of collaborating with peers and adapting to new rules and new environments.
- No generation has cornered the market on productivity.
Every generation has its fair share of slackers and over-achievers. Hat tip to hard-working Millennials – you’re battling a few ridiculous myths, too.
I share this not to perpetuate myths. More to help you dispel a few as you launch your Retirepreneur endeavor.
And if a potential client is subscribing to these myths lock, stock and barrel, perhaps that’s a client not worth winning.
Go get ’em!