Show Notes for episode #12:
Ryan Frederick, Founder & CEO of Smart Living 360 is on a mission to improve the quality of lives for older adults through innovation. What’s surprising is how early he locked in on this mission. At age 29, Ryan left Silicon Valley and moved into a retirement home in Atlanta.
Talk about smart – Ryan recognized the best way to study this issue was to immerse himself in it.
His career continued with leadership positions at organizations serving this growing market. Then in 2014, he created Smart Living 360 – with a vision for developing thriving residential communities with surroundings that encourage greater purpose, social connection, and physical and financial well-being.
The Smart Living 360 philosophy is anchored in three core principles:
- Connection – creating community and promoting social connection
- Access – enabling access to services and amenities that enhance life
- Simplicity – delivering an experience that allows people to focus on things that matter
There’s an incredible talk Ryan delivered: A Journey from Isolation to Connection
If you’re in your 60s, educated and reasonably healthy, odds are high you’ll live beyond age 90. Some will choose to age in place, which might be some sprawling suburban home, but that’s often costly and taxing to maintain. Plus when you’re in the suburbs, a car isn’t optional – it’s a necessity and things get more complicated as you age.
Another choice might be a move to a Retirement Community or as Ryan refers to it, “Shady Acres.” Sure, a Main Street of sorts might exist within Shady Acres with dining, healthcare and activities. But often, it’s expensive and the biggest challenge is the institutional isolation that sets in when you’re immersed in a population that’s solely comprised of older people.
In the video clip above, Ryan envisions something better… Sunny Midrise.
Happily, the “sunny midrise” model is now a reality, thanks to Smart Living 360 and the Federal Realty Investment Trust. The first is a 48-unit apartment community called The Stories at Congressional Plaza in Rockville MD, with a mix of smart design features, in a vibrant and walkable location and coupled with impeccable service.
My husband and I are empty nesters and we’re still in that suburban home where our three sons grew up. We’re now carefully thinking through criteria for a future move and a community like The Stories checks off nearly every item on our wish list. It’s an option that’s loaded with possibilities for Retirepreneurs.
Hot Topic #2: Why Seth Godin Blogs Daily
Marie Forleo is a life coach, motivational speaker, author and she’s host for one of my favorite YouTube channels – MarieTV. Her interviews are outstanding and I always come away with all kinds of ideas and insights.
While the entire episode is worth a listen, there’s one clip we zeroed in on.
Seth Godin publishes one of the most popular blogs in the world and here’s the thing – he publishes something new every day (modeling his mantra, Always Be Shipping). Seth says his decision to blog daily was one of the Top 5 career decisions he’s ever made.
Return on trust. Gaining permission to talk to people in a way that they want to be talked to… such powerful advice and truth be told, I’m now scaling up my own blogging frequency, while striving to share insights that matter, thanks to this video.
Chase Jarvis — he’s a world-famous photographer and he’s also CEO & Founder of CreativeLive – one of the world’s largest live-streaming education firms. We shared a clip from this video where Chase shares tips to get hired when you lack experience.
Chase talks about “proof points” and all I can say is “Amen to that, brother.”
In fact, this podcast has become a proof point for me. Last September, I launched this podcast. While I’m a work in progress, with each new episode, I’m honing my skills and now getting interviewed on other podcasts.
In doing this so publicly, others started noticing and reaching out.
A few months ago, I wondered if podcasting might be a more effective channel for one of my biggest consulting clients. We discussed this for months, but it was tough to move from talking to doing. Ultimately, I chose to create a podcast pilot as a proof point. An easy way to sample and imagine what’s possible. Fast forward to today, that proof point is now generating new revenue for me.
What proof points might you explore? Perhaps you might propose a pilot project with a tightly defined scope, timeline and set of deliverables. When you do this well and you’re engaged with the right buyers (that’s crucial), new projects that pay $$ should follow.
Or maybe your consulting practice will focus on training. Your proof point might be an online video lesson – something a potential client might sample and share internally to determine if your expertise is a fit for what they need.
The possibilities are endless and one thing I know to be true through 30 years of experience – When I get stuck in the “thinking about it” stage too long, I miss out on incredible opportunities. But when I’m brave and move ahead more quickly with smart proof points, amazing things follow.
The Franchise King himself – Joel Libava. He’s an author of several books, including the best-seller Become a Franchise Owner: The Start-up Guide to Lowering Risk, Making Money, and Owning What You Do” Joel is also a trusted advisor to people who are interested in exploring the franchise route… people like YOU!
Joel’s also a content king in our book, as he shares a wealth of valuable insights on his website and on other digital channels. Here are a few links to get you started on this franchise feast:
Working After Retirement: Should Grandpa Buy a Franchise (via SmallBizTrends.com)
Franchise Business University (both free and paid online courses)