This month’s roundup was inspired by a recent breakthrough I had, after gathering a dozen smart people representing the age 50+ market we serve.
You can pore over data until the cows come home, but when you dial into the Voice of Customer channel and listen intently, your next steps will be crystal clear – no static at all!
After encountering a few challenges to grow local Retirepreneur chapter communities, I had someone else facilitate an idea exchange and I sat back and listened. Yes, I grew bigger ears and the insights revealed were priceless. READ MORE
One Easy and Cost-Effective Way to Get Inside Your Customers’ Heads
Once considered a research method for large firms, focus groups are now a viable path for small businesses, too. Best of all, they can help you learn valuable insights about customer attitudes and perceptions. READ MORE
5 Tips for Forming an Advisory Board
Behind every successful entrepreneur are smart people they can turn to for advice and expertise: their advisory board. In this post from Entrepreneur.com, learn five tips to assemble a top-notch advisory board to take your business to the next level. READ MORE
4 Simple Ways to Conduct Market Research Like a Pro
This post, from the folks at Infusionsoft, digs into buyer personas, Facebook ads, and a few cool tools to get the scoop on your competition. Quick and straight-ahead tips to help you convert more prospects into raving fans. READ MORE
How to Validate Your Startup Ideas
Have you validated the need for your product before building it? In this 5-minute video, start-up expert Dan Martell shares proven strategies to make sure your business ideas are spot on.