I’m registered to attend a professional conference next week and I get an email with the classic “Let’s Meet Up at the XYZ Conference” subject line. I open the email because the sender’s name sounds familiar.
It’s the first inning in this “fill your sales funnel” playoff game. An eager sales executive steps up to the plate, with visions of new business opportunities…
Strike 1: Generic message that’s off the mark.
While I’ll give this guy points for brevity (three sentences), his message carries the same tired pitch lines… “I’d love to get together and talk about how our solutions can help you better engage & communicate with your members…”
Oh yeah, one more thing: I’m a consultant. I don’t have members, I have clients.
Strike 2: He already met me.
While the message carried that “we haven’t met yet” vibe, turns out I met this guy at an industry event six months ago. In fact, we chatted for about 15 minutes, exchanged business cards, and even connected on LinkedIn. As conversations with strangers go, this was one of the more memorable ones, at least for me. Evidently, I’m not as dazzling or memorable as I thought.
Strike 3: His product enables sales.
When you’re selling technology that’s designed to boost sales leads, your salesmanship must be stellar. Think about it. Would you hire an accountant who just filed for bankruptcy? Would you hire a personal trainer with a jiggly belly?
Moral of the story:
Hasty list mail merges and message misfires will cost you relationships. Don’t be “that guy.”