In the early “salad days” of podcasting, production quality was sketchy, with many podcasts resembling a Wayne’s World-type endeavor (Hey Garth, let’s do a podcast… Excellent!).
Yet this on-demand learning channel helped me grasp a myriad of complex issues shaping our world. For me, podcasts (at least the good ones) managed to chunk down these issues into more digestible (and memorable) bite-sized knowledge nuggets. There’s nothing like referencing a late-breaking, hyper-relevant stat from a credible authority to boost your influence.
Fast forward to today, as this medium matures, podcast listenership is skyrocketing. Edison Research has been at the forefront on studying digital behaviors for years, with their annual Infinite Dial Report (conducted with Triton). Here are a few intriguing statistics from their latest 2016 Infinite Dial Report:
- Smart phone ownership in the US is at 76%.
- The age 12-24 segment is nearly saturated, with 93% owning a smart phone.
- Don’t count out Boomers: Today 51% of those age 55+ own a smart phone, up from 25% in 2013.
- Today, nearly 100 million Americans have listened to at least one podcast
- 21% tune into 4-5 podcasts each week.
I’d encourage you to give the full report a closer look, but there’s one stat I’d like to point out that’s highly relevant for professionals looking to master the leap to consulting:
If you’re looking to build authority and ultimately convince C-Suite decision makers to hire you, a well-designed podcast is an outstanding method to explore. With Bluetooth now standard in many cars, it’s getting easier for executives to learn something new and helpful during their daily commute. Best of all, this is something you can start building now and tap later, once you make the leap from full-time job to part-time consulting.
This infographic from MarketingPodcasts.com captures more about what’s driving today’s podcast surge:
Are you thinking about launching a podcast to build up your Retirepreneur client acquisition channel? What obstacles are getting in your way?
PS: Check out The Showrunner, a podcast about podcasting for a healthy dose of insights and encouragement to successfully launch your own podcast.